Business notebook: ‘Invisible Fence’ opens in Warwick
By Roger Gavan |
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Invisible Fence Grand Opening: From left, Michael Johndrow, executive director of the Warwick Valley Chamber of Commerce; Warwick Town Supervisor Michael Sweeton; Mayor Michael Newhard; owner Rick Fernandez holding “Buddy,” a Lab mix; Helen Fernandez; General Manager Heidi Lindblad; and Theodore Fernandez. Photo by Roger Gavan
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WARWICK - Invisible Fence of Orange County, formerly AAA Hidden Dog Fence, held the grand opening of its new retail store and sales office at 42C High St. in the Village of Warwick on May 22.
The new showroom is just behind Hayes BarberShop and across the street from the WVT Communications garage just off Forester Ave..
Although the company has been operating in and around Warwick for the past 14 years, this is its first retail location.
“The retail location is largely a response to demand from our existing customers,” said owner Rick Fernandez, who is also a New York City Firefighter. “We pride ourselves on offering exceptional customer service and this location is one more step in our overall efforts to provide our customers what they want. After serving over 1,000 customers, I felt it made a lot of sense to listen to what they were asking for. Now they can stop by and buy a battery, reprogram a collar, or get one on one training help at their convenience.”
Fernandez explained that when the “invisible fence” is installed around the perimeter of the pet owner’s property and a properly trained dog is wearing a receiver in its collar, it is very unlikely that the animal will stray from home.
“When the dog approaches the limits of the property,” he explained, “it will receive an audio warning signal. Proceed a little further and there will be faster signals and then an electronic jolt, not harmful, but enough to convince the dog to remain within the perimeter of the property. It’s the most effective, most humane way of keeping dogs safe.”
General Manager Heidi Lindblad is also happy with the company’s new space.
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| Savvy Chic Consignment Boutique ribbon cutting: From left, Michael Johndrow, executive director of the Warwick Valley Chamber of Commerce; Brooke Lukasick; Micaela Pearce; Ben and Lisa Pearce; Alex Rupert; and Warwick Town Supervisor Michael Sweeton. |
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“While we continue to do most of the day to day operations off site,” she said, “it’s nice to be able to have a space dedicated to meeting with our customers, prospects, and, of course, their dogs.”
Lindblad said that the company’s phone lines are answered from 7 a.m. until 6:30 p.m. by a fully staffed call center of trained Invisible Fence Brand experts. “But for those who want to stop by,” she said, “we love it when they bring their dogs.”
The new retail store is stocked with all things related to Invisible Fence Brand solutions. Customers can see the latest system accessories including the IF Brand Shield, a wireless indoor transmitter, as well as a full assortment of nylon collars, batteries and receiver fittings.
“We will be continually adding additional products to cater to our four legged friends,” said Lindblad.
Invisible Fence Customers can also have receivers reprogrammed and have basic diagnostic functions done at the store at no charge to existing customers.
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For additional information, call 544-2188.
Ribbon-cutting ceremony
On Friday, May 15, Savvy Chic, 26 Ronald Reagan Boulevard at Merchant Square in Warwick held a ribbon cutting ceremony.
Owner Lisa Pearce was joined by her husband, Ben and daughter, Micaela for the event and Warwick Town Supervisor Michael Sweeton officiated at the ceremony.
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Savvy Chic features designer and couture clothing for women in size 0 to plus in addition to their popular girls’ only Junior/Teen department.
Pearce is in the process of creating a new space next door exclusively for Junior/Teens. “The enthusiasm of our customers,” she said. “has led to the decision to expand our floor space and cater to the hot teen labels in a different venue. They really need their own space.”
Savvy Chic Consignment Boutique is open seven days.
For additional information, visit mysavvychicboutique.com or call 988-CHIC (2442).
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Singles night
Baby Grand Books, 7 West St., Warwick, is hosting a “Singles Night” for people age 35 or older, next Tuesday, June 9.
The event, hosted by Ann Marie Nitti, begins at 7:30 p.m. Guests are invited to enjoy socializing, music and hors d’oeuvres.
For information and fees call 986-6165.
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Reminder
As we mentioned last week Rosita Gilsenan, owner of Gilsenan Designs, Inc., 11 First St., Warwick, has decided to sponsor her own “Desperate Kitchen Contest,” where people can take photos, write a short essay about how bad their kitchen is and bring an application to the showroom for a chance to win a kitchen make-over.
Keep taking photos. More information soon to follow in this column.
Chamber news
Next Tuesday, June 9, the Warwick Valley Chamber of Commerce will host a “Power Networking Breakfast” at Country Dream, 256 Pine Island Turnpike in Warwick from 7:30 to 9 a.m. The event, designed to provide a unique forum to up-sell individual businesses, will be open to all businesses in the area.
The “Power Networking Breakfast” at Country Dream is part of a monthly series of structured networking activities including breakfasts, lunches and after hour mixers. All current Warwick chamber members are invited to attend next Tuesday at a cost of $13. Non-members are also welcome at a cost of $20.
For more information about the networking events, to make a reservation or to assist the Program Committee with future events, contact Executive Director Michael Johndrow at the chamber office, 986-2720, e-mail info@warwickcc.org or e-mail Paul Rafanello, Paul@prcpa.biz
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